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Soma Lingerie Launches New Fragrance

Enticing is the company's new fragrance, in a curvy pink bottle.

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By: Marie Redding

Senior Editor, Rodman Media

Soma has launched a new fragrance, Enticing. The curvy pink bottle The bottle was inspired by precious stones. It features a blush colored cap, which is accented with stacked rose gold and onyx rings.

The bottle “has sensuous curves,” the brand says, to house the blush colored juice. The scent has a top note of wild black currant; evening gardenia, champagne rose and fresh freesia at its heart; before ending with warm white musk.

Laurie Van Brunt, president, Soma, commented:

“The Enticing fragrance represents everything we stand for as a brand – it’s beautiful, sensual and elegant. We are excited to introduce this signature scent to our customers.”

The fragrance retails on Soma.com for $59 for the 2.5 oz Eau de Parfum spray; and $19 for the travel-friendly rollerball. A scented body cream will launch in November, in time for the holiday shopping.

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